International Marketing (Record no. 6104)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01056nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190917150026.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2003 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120352384 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 SRi-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | R Srinivasan |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PHI |
| Date of publication, distribution, etc | 2003 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | 1. Basic Concepts of International Marketing<br/>2. Trade Theories, Export Promotion and Marketing<br/>3. Environment of International Business<br/>4. Consumer Behaviour<br/>5. Product Policy and Planning<br/>6. Advertising and Promotion<br/>7. Pricing<br/>8. Distribution<br/>9. International Market Selection, Research, Planning and Control<br/>10. Other Topics of Interest<br/>11. International Business Risks<br/>12. International Marketing Strategies<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ABS |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=kdWADAAAQBAJ&printsec=frontcover&dq=international+marketing+by+++Srinivasan&hl=en&sa=X&ved=0ahUKEwini6GKv9fkAhXKQY8KHdNeCywQ6AEIKDAA#v=onepage&q=international%20marketing%20by%20%20%20Srinivasan&f=false">https://books.google.co.in/books?id=kdWADAAAQBAJ&printsec=frontcover&dq=international+marketing+by+++Srinivasan&hl=en&sa=X&ved=0ahUKEwini6GKv9fkAhXKQY8KHdNeCywQ6AEIKDAA#v=onepage&q=international%20marketing%20by%20%20%20Srinivasan&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 31/05/2011 | 175.00 | 658.84 SRI-I | 3179ABS | 23/08/2014 | 31/05/2011 | Books | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 31/05/2011 | 195.00 | 658.84 SRI-I | 5414ABS | 23/08/2014 | 31/05/2011 | Books | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 31/05/2011 | 195.00 | 658.84 SRI-I | 5415ABS | 23/08/2014 | 31/05/2011 | Books |