Services Marketing (Record no. 6091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02479nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190927121218.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2003 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131732250 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RAO-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rao, K Rama Mohana |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2003 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | Introduction to Services Marketing<br/>Marketing Management: Core Concepts<br/>The Marketing Environment<br/>The Services Sector in the Indian Economy<br/>Consumer Behaviour in Services<br/>Marketing Information System and Research<br/>Services Strategy<br/>Market Segmentation<br/>Competition Analysis and Strategies<br/>Service Demand Management<br/>The Service Product<br/>Service Branding and Positioning<br/>Physical Evidence<br/>Pricing<br/>Distribution<br/>Internal Marketing<br/>External Marketing<br/>Interactive Marketing<br/>Service Quality Management<br/>Service Failures and Recovery<br/>Customer Relationship Management<br/>International Marketing of Services<br/>Consumer Protection in Services<br/>Services Marketing in India<br/><br/>Case 1. Beauty Care by Marico: Kaya Skin Clinics<br/>Case 2. Life Insurance Corporation: Restructuring for Growth<br/>Case 3. McDonald’s in India<br/>Case 4. Subway’s Marketing Strategy in India<br/>Case 5. Cox and Kings: Service with a Difference Index<br/>Salient Features<br/>New Chapters: Seven new chapters added to ensure comprehensive coverage of concepts: ‘Marketing Management: Core Concepts’; ‘Marketing Environment’; ‘Marketing Information System and Research’; ‘Competition Analysis and Strategies’; ‘Services Branding and Positioning’; ‘Service Failures and Recovery’; and ‘International Services Marketing’<br/>Improved Pedagogy: Opening vignettes, caselets, margin notes and assignments added to each chapter to highlight real-problems and organizational strategies and to foster the analytical and problem-solving abilities of students<br/>Cases: Five short cases appended at the end of the book to encourage students to explore the real-world problems that services organizations face<br/>Enhanced Teaching and Learning Package: Supplements comprise an online question bank for students, and PowerPoint lecture slides and instructors’ manual for instructors<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ABS |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=azkfIfxM2NgC&pg=PR6&dq=services+marketing+by++mohan+rao&hl=en&sa=X&ved=0ahUKEwi-nLflqfDkAhUZknAKHWaQDjEQ6AEILjAB#v=onepage&q=services%20marketing%20by%20%20mohan%20rao&f=false">https://books.google.co.in/books?id=azkfIfxM2NgC&pg=PR6&dq=services+marketing+by++mohan+rao&hl=en&sa=X&ved=0ahUKEwi-nLflqfDkAhUZknAKHWaQDjEQ6AEILjAB#v=onepage&q=services%20marketing%20by%20%20mohan%20rao&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 31/05/2011 | 275.00 | 658.8 RAO-S | 3169ABS | 23/08/2014 | 31/05/2011 | Books |