International Marketing (Record no. 606)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02096nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190917135017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070666993 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 CAT-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CATEORA, Philip R |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata Mcgraw Hill |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | 1 The Scope and Challenge of International Marketing 2<br/><br/>2 The Dynamic Environment of International Trade 28<br/><br/>Part Two<br/><br/>The Cultural Environment of Global Markets<br/><br/>3 History and Geography: The Foundations of Culture 54<br/><br/>4 Cultural Dynamics in Assessing Global Markets 96<br/><br/>5 Culture, Management Style, and Business Systems 130<br/><br/>6 The Political Environment: A Critical Concern 170<br/><br/>7 The International Legal Environment: Playing By the Rules 198<br/><br/>Part Three<br/><br/>Assessing Global Market Opportunities<br/><br/>8 Developing a Global Vision through Marketing Research 230<br/><br/>9 Economic Development and the Americas 262<br/><br/>10 Europe, Africa, and the Middle East 290<br/><br/>11 The Asia Pacific Region 316<br/><br/>Part Four<br/><br/>Developing Global Marketing Strategies<br/><br/>12 Global Marketing Management: Planning and Organization 346<br/><br/>13 Products and Services for Consumers 374<br/><br/>14 Products and Services for Businesses 414<br/><br/>15 International Marketing Channels 442<br/><br/>16 Integrated Marketing Communications and International Advertising 478<br/><br/>17 Personal Selling and Sales Management 524<br/><br/>18 Pricing for International Markets 554<br/><br/>Part Five<br/><br/>Implementing Global Marketing Strategies<br/><br/> <br/><br/>19 Inventive Negotiations with International Customers, Partners, and Regulators 584<br/><br/>Part Six<br/><br/>Supplementary Material<br/><br/>THE COUNTRY NOTEBOOKâA Guide for Developing a Marketing Plan 613 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=BDrTGmurY7kC&printsec=frontcover&dq=international+marketing+by++CATEORA,+Philip+R.&hl=en&sa=X&ved=0ahUKEwj3hpLBr9fkAhUHqY8KHcgwA8kQ6AEINTAC#v=onepage&q=international%20marketing%20by%20%20CATEORA%2C%20Philip%20R.&f=false">https://books.google.co.in/books?id=BDrTGmurY7kC&printsec=frontcover&dq=international+marketing+by++CATEORA,+Philip+R.&hl=en&sa=X&ved=0ahUKEwj3hpLBr9fkAhUHqY8KHcgwA8kQ6AEINTAC#v=onepage&q=international%20marketing%20by%20%20CATEORA%2C%20Philip%20R.&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ACC | 24/03/2011 | 346.50 | 658.84 CAT-I | 11208 | 23/08/2014 | 24/03/2011 | Reference Book | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 24/03/2011 | 346.50 | 2 | 658.84 CAT-I | 11209 | 27/10/2015 | 24/03/2011 | Books | 12/10/2015 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 24/03/2011 | 346.50 | 1 | 658.84 CAT-I | 11210 | 19/01/2015 | 24/03/2011 | Books | 16/01/2015 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 24/03/2011 | 346.50 | 2 | 658.84 CAT-I | 11211 | 29/09/2021 | 24/03/2011 | Books | 09/09/2021 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ACC | 24/03/2011 | 346.50 | 3 | 658.84 CAT-I | 11212 | 24/05/2017 | 24/03/2011 | Books | 05/05/2017 |