Integrated Advertising Promotion & Marketing (Record no. 5573)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00904nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200129151926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2003 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178089614 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising Promotion & Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Pub. |
| Date of publication, distribution, etc | 2003 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 638p. |
| 500 ## - GENERAL NOTE | |
| General note | 1. Introduction and Social Issues<br/>2. The Integrated Communications Foundation<br/>3. Advertising<br/>4. Promotional Mix<br/>5. Communication Tools |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=z3dd7hFCA3cC&printsec=frontcover&dq=integrated+advertising+promotion+and+marketing+communications&hl=en&sa=X&ved=0ahUKEwiO9MmSwKjnAhUIFYgKHeLWCL4Q6AEIOjAC#v=onepage&q=integrated%20advertising%20promotion%20and%20marketing%20communications&f=false">https://books.google.co.in/books?id=z3dd7hFCA3cC&printsec=frontcover&dq=integrated+advertising+promotion+and+marketing+communications&hl=en&sa=X&ved=0ahUKEwiO9MmSwKjnAhUIFYgKHeLWCL4Q6AEIOjAC#v=onepage&q=integrated%20advertising%20promotion%20and%20marketing%20communications&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 18/04/2011 | 262.50 | 659.1 CLO-I | 2788ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 18/04/2011 | Reference Book |