MARC details
000 -LEADER |
fixed length control field |
02187nam a22001937a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781626565807 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 HEN-M |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Henricks, Barbara Cave |
245 ## - TITLE STATEMENT |
Title |
Mastering the new media landscape |
Remainder of title |
: embrace the micromedia minset |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Oakland |
Name of publisher, distributor, etc |
Berrett koohler pub.inc. |
Date of publication, distribution, etc |
2016 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
180 |
500 ## - GENERAL NOTE |
General note |
Business & Economics / E-Commerce / Digital Marketing, Business & Economics / E-Commerce / General, Business & Economics / Economics / General, Business & Economics / Economics / Theory, Business & Economics / General, Business & Economics / Industries / Media & Communications, Business & Economics / Marketing / General, Business & Economics / Marketing / Research, Business & Economics / Public Relations, Business & Economics / Research & Development, Business & Economics / Sales & Selling / General, Business & Economics / Sales & Selling / Management, Computers / Online Services, Computers / Design, Graphics & Media / General, Computers / Information Technology, Digital media, Electronic book, Information technology -- Social aspects, Internet in public relations, Internet marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business & Economics / E-Commerce / Digital Marketing, Business & Economics / E-Commerce / General, Business & Economics / Economics / General, Business & Economics / Economics / Theory, Business & Economics / General, Business & Economics / Industries / Media & Communications, Business & Economics / Marketing / General, Business & Economics / Marketing / Research, Business & Economics / Public Relations, Business & Economics / Research & Development, Business & Economics / Sales & Selling / General, Business & Economics / Sales & Selling / Management, Computers / Online Services, Computers / Design, Graphics & Media / General, Computers / Information Technology, Digital media, Electronic book, Information technology -- Social aspects, Internet in public relations, Internet marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Shelton, Rusty |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://www.google.co.in/books/edition/Mastering_the_New_Media_Landscape/zGvgCgAAQBAJ?hl=en&gbpv=1&dq=9781626565807&pg=PT6&printsec=frontcover">https://www.google.co.in/books/edition/Mastering_the_New_Media_Landscape/zGvgCgAAQBAJ?hl=en&gbpv=1&dq=9781626565807&pg=PT6&printsec=frontcover</a> |
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) |
Acc. No. |
32784 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |