A study on appeals in advertising in context of Indian consumer (Record no. 42839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00321nam a22001337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pradeep kumar |
| 245 ## - TITLE STATEMENT | |
| Title | A study on appeals in advertising in context of Indian consumer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | abs |
| Date of publication, distribution, etc | 2006-08 |
| 502 ## - DISSERTATION NOTE | |
| Degree type | mba |
| Year degree granted | 2006-08 |
| Miscellaneous information | 2635 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pradeep kumar |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Acc. No. | 649PR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Project Report |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | PROJECT REPORT-ABS | 28/03/2019 | 649pr | 28/03/2019 | 28/03/2019 | Project Report |