Product Strategy and Management (Record no. 42067)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01885nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131724286 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5 BAK-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael's |
| 245 ## - TITLE STATEMENT | |
| Title | Product Strategy and Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | South Asia |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 558p. |
| 500 ## - GENERAL NOTE | |
| General note | Part I: The theoretical foundations<br/>Competition and product strategy<br/>The product in theory and practice<br/>Buyer behaviour<br/>The product life cycle in theory and practice<br/>Product portfolios<br/>Part II: New product development<br/>The importance, nature and management of the new product development process<br/>New product strategy<br/>Idea management for new product development<br/>Screening new product ideas<br/>Concept development and testing<br/>Business analysis<br/>Product testing<br/>Part III: Product management<br/>Commercialization: test marketing and launching the new product<br/>Managing growth<br/>Managing the mature product<br/>Part IV: Product elimination<br/>Controlling the product line: an overview of the deletion decision<br/>Reaching the decision to delete a product<br/>Implementing the deletion decision<br/>Reprise<br/>Salient Features<br/>Provides a comprehensive review of the principles and practices of the product life cycle, giving readers full understanding of the subject.<br/>Contains original insights and ideas based on the author's practical experience, which give a real world context to the subject.<br/>Illustrated with European case studies at the end of every chapter to ensure readers think practically.<br/>Learning objectives to guide students through each topic.<br/>Revision questions to test understanding |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=qXh3TC_BzrQC&printsec=frontcover&dq=PRODUCT+STRATEGY+AND+MANAGEMENT+by+baker&hl=en&sa=X&ved=0ahUKEwisrbGJ_PfkAhXFto8KHRanARIQ6AEILzAB#v=onepage&q=PRODUCT%20STRATEGY%20AND%20MANAGEMENT%20by%20baker&f=false">https://books.google.co.in/books?id=qXh3TC_BzrQC&printsec=frontcover&dq=PRODUCT+STRATEGY+AND+MANAGEMENT+by+baker&hl=en&sa=X&ved=0ahUKEwisrbGJ_PfkAhXFto8KHRanARIQ6AEILzAB#v=onepage&q=PRODUCT%20STRATEGY%20AND%20MANAGEMENT%20by%20baker&f=false</a> |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Acc. No. | 1218DON |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | DONATED BOOKS | 18/02/2019 | DONATED | 658.5 BAK-P | 1218DON | 18/02/2019 | 18/02/2019 | Books |