Public Relations : Strategies and Practics (Record no. 4106)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01394nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190925191508.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2012 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131727430 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 WIL-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Dennis L |
| 245 ## - TITLE STATEMENT | |
| Title | Public Relations : Strategies and Practics |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2012 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Role<br/>What Is Public Relations?<br/>The Evolution of Public Relations<br/>Ethics and Professionalism<br/>Public Relations Departments and Firms<br/>Part II: Process<br/>Research<br/>Program Planning<br/>Communication<br/>Evaluation<br/>Part III: Strategy<br/>Public Opinion and Persuasion<br/>Conflict Management: Dealing with Issues, Risks, and Crises<br/>Reaching a Multicultural and Diverse Audience<br/>Public Relations and the Law<br/>New Technologies in Public Relations<br/>Part IV: Tactics<br/>News Releases, Media Alerts, and Pitch Letters<br/>Radio, Television, and the Web<br/>Media Interviews, News Conferences, and Speeches<br/>Part V: Application<br/>Corporations<br/>Politics and Government<br/>Global Public Relations<br/>Nonprofit Organizations<br/>Education<br/>Entertainment, Sports, and Travel |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cameron, Glen T |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=e0vciviO1BoC&pg=PR27&dq=public+relations+by+wilcox&hl=en&sa=X&ved=0ahUKEwjT2uyJh-zkAhVf6XMBHS5GAJAQ6AEIVTAG#v=onepage&q=public%20relations%20by%20wilcox&f=false">https://books.google.co.in/books?id=e0vciviO1BoC&pg=PR27&dq=public+relations+by+wilcox&hl=en&sa=X&ved=0ahUKEwjT2uyJh-zkAhVf6XMBHS5GAJAQ6AEIVTAG#v=onepage&q=public%20relations%20by%20wilcox&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 30/12/2013 | 699.00 | 659.2 WIL-P | 19550 | 23/08/2014 | 30/12/2013 | Reference Book |