Marketing Management (Record no. 39022)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02715nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332587403 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson Pub. |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 756+120p. |
| 500 ## - GENERAL NOTE | |
| General note | Part 1 Understanding Marketing Management<br/>Chapter 1 Defining Marketing for the New Realities<br/>Chapter 2 Developing Marketing Strategies and Plans<br/>Chapter 3 Creating Long-Term Loyalty Relationships <br/><br/>Part 2 Capturing Marketing Insights<br/>Chapter 4 Collecting Information and Forecasting Demand<br/>Chapter 5 Conducting Marketing Research<br/><br/>Part 3 Connecting with Customers<br/>Chapter 6 Analyzing Consumer Markets<br/>Chapter 7 Analyzing Business Markets<br/>Chapter 8 Tapping into Global Markets <br/><br/>Part 4 Building Strong Brands<br/>Chapter 9 Identifying Market Segments and Targets<br/>Chapter 10 Crafting the Brand Positioning<br/>Chapter 11 Creating Brand Equity<br/>Chapter 12 Addressing Competition and Driving Growth <br/><br/>Part 5 Creating Value<br/>Chapter 13 Setting Product Strategy<br/>Chapter 14 Designing and Managing Services<br/>Chapter 15 Introducing New Market Offerings<br/>Chapter 16 Developing Pricing Strategies and Programs<br/><br/>Part 6 Communicating Value<br/>Chapter 17 Designing and Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations<br/>Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile<br/>Chapter 20 Managing Personal Communications: Direct and Database Marketing<br/>and Personal Selling<br/><br/>Part 7 Delivering Value<br/>Chapter 21 Designing and Managing Integrated Marketing Channels<br/>Chapter 22 Managing Retailing, Wholesaling, and Logistics<br/><br/>Part 8 Conducting Marketing Responsibly for Long-Term Success<br/>Chapter 23 Managing a Holistic Marketing Organization for the Long Run<br/><br/>Appendix: Sonic Marketing Plan and Exercises<br/>Endnotes<br/>Glossary<br/><br/>Salient Features<br/>• In-text boxes like Marketing Insights and Marketing Memo boxes provide vivid illustrations of chapter concepts using actual companies and situations<br/>• Address today's economic, environmental, and technological changes in marketing<br/>• Four key dimensions of holistic marketing—internal marketing, integrated marketing, relationship marketing, and performance marketing—are woven throughout the text. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=KN6PqQMnFBAC&printsec=frontcover&dq=marketing+management+by+kotler&hl=en&sa=X&ved=0ahUKEwixtJ7Mr7znAhVIVH0KHei-B3M4ChDoAQhdMAY#v=onepage&q=marketing%20management%20by%20kotler&f=false">https://books.google.co.in/books?id=KN6PqQMnFBAC&printsec=frontcover&dq=marketing+management+by+kotler&hl=en&sa=X&ved=0ahUKEwixtJ7Mr7znAhVIVH0KHei-B3M4ChDoAQhdMAY#v=onepage&q=marketing%20management%20by%20kotler&f=false</a> |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Acc. No. | 839PHAR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | PHARMACY | 10/01/2018 | SBA | 959.00 | SBA / 12051 26/12/2017 | 658.8 KOT-M | 839PHAR | 10/01/2018 | https://epgp.inflibnet.ac.in/Home/Download | 10/01/2018 | Reference Book | |||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | PHARMACY | 10/01/2018 | SBA | 959.00 | SBA / 12051 26/12/2017 | 3 | 658.8 KOT-M | 840PHAR | 23/11/2022 | https://epgp.inflibnet.ac.in/Home/Download | 10/01/2018 | Books | 04/11/2022 | ||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | PHARMACY | 10/01/2018 | SBA | 959.00 | SBA / 12051 26/12/2017 | 658.8 KOT-M | 841PHAR | 10/01/2018 | https://epgp.inflibnet.ac.in/Home/Download | 10/01/2018 | Books | ||||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | PHARMACY | 10/01/2018 | SBA | 959.00 | SBA / 12051 26/12/2017 | 2 | 658.8 KOT-M | 842PHAR | 27/09/2022 | https://epgp.inflibnet.ac.in/Home/Download | 10/01/2018 | Books | 05/09/2022 | ||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | PHARMACY | 10/01/2018 | SBA | 959.00 | SBA / 12051 26/12/2017 | 1 | 658.8 KOT-M | 843PHAR | 21/11/2022 | https://epgp.inflibnet.ac.in/Home/Download | 10/01/2018 | Books | 04/11/2022 |