Smart Things to know about Brand & Branding (Record no. 3296)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00800nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201028111642.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s1999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798173101273 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 MAR-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mariotti, John |
| 245 ## - TITLE STATEMENT | |
| Title | Smart Things to know about Brand & Branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Indian Book Distributers |
| Date of publication, distribution, etc | 1999 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 230p. |
| 500 ## - GENERAL NOTE | |
| General note | 1.The Brand<br/>2. Brand Origin and Image<br/>3. A Brand Benefits<br/>4. Building a Brand<br/>5. brand Influence<br/>6. Brand Extensions<br/>7. Protecting a Brand<br/>8. brand Management<br/>9. Private brands |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1.The Brand 2. Brand Origin and Image 3. A Brand Benefits 4. Building a Brand 5. brand Influence 6. Brand Extensions 7. Protecting a Brand 8. brand Management 9. Private brands |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 06/06/2011 | 250.00 | 658.827 MAR-S | 1707ABS | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 06/06/2011 | Reference Book |