Service Marketing (Record no. 3178)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01872nam a2200169Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190927111529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2000 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353160777 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SER-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Valarie A Zeithmal |
| 245 ## - TITLE STATEMENT | |
| Title | Service Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata Mcgraw Hill |
| Date of publication, distribution, etc | 2000 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | Part 1: Foundations for Service Marketing<br/>Chapter 1 Introduction to Services<br/>Chapter 2 Conceptual Framework of the Book: The Gaps Model of Service Quality<br/>Part 2: Focus on the Customer<br/>Chapter 3 Customer Expectations of Service<br/>Chapter 4 Customer Perceptions of Service<br/>Part 3: Understanding Customer Requirements<br/>Chapter 5 Listening to Customers through Research<br/>Chapter 6 Building Customer Relationships<br/>Chapter 7 Service Recovery<br/>Part 4: Aligning Service Design and Standards<br/>Chapter 8 Service Innovation and Design<br/>Chapter 9 Customer-Defined Service Standards<br/>Chapter 10 Physical Evidence and the Servicescape<br/>Part 5: Delivering and Performing Service<br/>Chapter 11 Employees’ Roles in Service<br/>Chapter 12 Customers’ Roles in Service<br/>Chapter 13 Managing Demand and Capacity<br/>Part 6: Managing Service Promises<br/>Chapter 14 Integrated Service Marketing Communications<br/>Chapter 15 Pricing of Services<br/>Part 7: Service and the Bottom Line<br/>Chapter 16 The Financial and Economic Impact of Service<br/><br/>Case 1: Home Solutions (India) Limited – Kitchen Section<br/>Case 2: Merit-Trac: A Test in Everyone’s Life<br/>Case 3: Ferns N Petals (FNP)<br/>Case 4: BharatMatrimony.com<br/>Case 5: BookmyShow.com<br/>Case 6: Airbnb India: Growth Pangs? |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=fT1SVOGU7-oC&printsec=frontcover&dq=services+marketing+by++Valarie+A+Zeithmal&hl=en&sa=X&ved=0ahUKEwj8t96dn_DkAhUF3o8KHYRWDy4Q6AEIMTAB#v=onepage&q=services%20marketing%20by%20%20Valarie%20A%20Zeithmal&f=false">https://books.google.co.in/books?id=fT1SVOGU7-oC&printsec=frontcover&dq=services+marketing+by++Valarie+A+Zeithmal&hl=en&sa=X&ved=0ahUKEwj8t96dn_DkAhUF3o8KHYRWDy4Q6AEIMTAB#v=onepage&q=services%20marketing%20by%20%20Valarie%20A%20Zeithmal&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 06/06/2011 | 295.00 | 2 | 658.8 SER-S | 1670ABS | 21/06/2023 | 01/06/2023 | 06/06/2011 | Books |