Introduction to Rural Marketing (Record no. 235)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01478nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190930160844.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2008 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5142-258-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 KRI-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KRISHNAMOORTHY, R |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to Rural Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Himalaya |
| Date of publication, distribution, etc | 2008 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | 1. Nature and Scope of Rural Marketing<br/>2. Exploring the Growing Rural Market<br/>3. Rural Consumer Behaviour<br/>4. Rural Marketing Research<br/>5. Rural Market Segmentation<br/>6. Rural Marketing Mix<br/>7. Product and Pricing<br/>8. Distribution in Rural Market<br/>9. Organised Rural Retailing<br/>10. Rural Promotion<br/>11. Developing the Sales Force for Rural Market<br/>12. Marketing of Consumer Goods and Services<br/>13. Corporate Initiatives in Rural Market<br/>14. Agricultural Marketing<br/>15. Defects in the Agricultural Marketing System and Lines of Improvement-Part I<br/>16. Defects in the Agricultural Marketing System and Lines of Improvement-Part II<br/>17. Co-Operative Marketing<br/>18. Recent Trends in Agricultural Produce Marketing<br/>19. Agricultural Finance and Role of Institutions<br/>20. Agricultural Pricing<br/>21. Globalisation and Agriculture<br/>22. Marketing of Agricultural Inputs<br/>23. Agricultural Inputs and Customer Relationship Management<br/>24. Ethics In Sales and Marketing<br/>25. Understanding The Rural Market-A Practical Approach |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Introduction to Rural Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | R KRISHNAMOORTHY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 21/03/2011 | 168.00 | 658.800954 KRI-I | 10458 | 23/08/2014 | 21/03/2011 | Reference Book | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 21/03/2011 | 168.00 | 1 | 658.800954 KRI-I | 10459 | 15/11/2017 | 21/03/2011 | Books | 01/08/2017 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 21/03/2011 | 168.00 | 658.800954 KRI-I | 10460 | 23/08/2014 | 21/03/2011 | Books | |||||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 21/03/2011 | 168.00 | 658.800954 KRI-I | 10461 | 23/08/2014 | 21/03/2011 | Books | |||||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 21/03/2011 | 168.00 | 1 | 658.800954 KRI-I | 10462 | 26/11/2015 | 21/03/2011 | Books | 23/07/2015 |