GLOBAL MARKETING MANAGEMENT (Record no. 2219)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01539nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190916161856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2011 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131730911 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 KEE-G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KEEGAN W J |
| 245 ## - TITLE STATEMENT | |
| Title | GLOBAL MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | I. Introduction and Overview<br/>1. Introduction to Global Marketing<br/><br/>II. The Global Marketing Environment<br/>2. The Global Economic Environment<br/>3. The Political, Legal, and Regulatory Environments of Global Marketing<br/>4. The Global Cultural Environment<br/><br/>III. Analyzing and Targeting Global Market Opportunities<br/>5. Global Customers<br/>6. Global Marketing Information Systems and Research<br/>7. Segmentation, Targeting, and Positioning<br/><br/>IV. Global Marketing Strategy<br/>8. Global Entry and Expansion Strategies<br/>9. Competitive Analysis and Strategy<br/><br/>V. Creating Global Marketing Programs<br/>10. Product Decisions<br/>11. Pricing Decisions<br/>12. Global Marketing Channels<br/>13. Global Integrated Marketing Communications<br/><br/>VI. Managing the Global Marketing Program<br/>14. Global Organization and Leadership: Managing the Global Marketing Effort<br/>15. The Future of Global Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keegan W J |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=WimeoY25SIoC&printsec=frontcover&dq=global+marketing+Management++by+Keegan&hl=en&sa=X&ved=0ahUKEwi5_oepjtXkAhVKHo8KHWHnDDgQ6AEIKDAA#v=onepage&q=global%20marketing%20Management%20%20by%20Keegan&f=false">https://books.google.co.in/books?id=WimeoY25SIoC&printsec=frontcover&dq=global+marketing+Management++by+Keegan&hl=en&sa=X&ved=0ahUKEwi5_oepjtXkAhVKHo8KHWHnDDgQ6AEIKDAA#v=onepage&q=global%20marketing%20Management%20%20by%20Keegan&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 27/05/2011 | 450.00 | 658.84 KEE-G | 14213 | 23/08/2014 | 27/05/2011 | Books | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 27/05/2011 | 450.00 | 658.84 KEE-G | 14214 | 23/08/2014 | 27/05/2011 | Books | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 27/05/2011 | 450.00 | 658.84 KEE-G | 14215 | 23/08/2014 | 27/05/2011 | Books |