GLOBAL MARKETING MANAGEMENT (Record no. 2207)

MARC details
000 -LEADER
fixed length control field 01528nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190916161732.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140801s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131730911
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 KEE-G
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KEEGAN, W
245 ## - TITLE STATEMENT
Title GLOBAL MARKETING MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2011
Place of publication, distribution, etc New Delhi
500 ## - GENERAL NOTE
General note Table of Content<br/>I. Introduction and Overview<br/>1. Introduction to Global Marketing<br/><br/>II. The Global Marketing Environment<br/>2. The Global Economic Environment<br/>3. The Political, Legal, and Regulatory Environments of Global Marketing<br/>4. The Global Cultural Environment<br/><br/>III. Analyzing and Targeting Global Market Opportunities<br/>5. Global Customers<br/>6. Global Marketing Information Systems and Research<br/>7. Segmentation, Targeting, and Positioning<br/><br/>IV. Global Marketing Strategy<br/>8. Global Entry and Expansion Strategies<br/>9. Competitive Analysis and Strategy<br/><br/>V. Creating Global Marketing Programs<br/>10. Product Decisions<br/>11. Pricing Decisions<br/>12. Global Marketing Channels<br/>13. Global Integrated Marketing Communications<br/><br/>VI. Managing the Global Marketing Program<br/>14. Global Organization and Leadership: Managing the Global Marketing Effort<br/>15. The Future of Global Marketing<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://books.google.co.in/books?id=WimeoY25SIoC&printsec=frontcover&dq=global+marketing+management+by+keegan&hl=en&sa=X&ved=0ahUKEwiW4LuP167hAhVNU98KHVWqDPkQ6AEIKDAA#v=onepage&q=global%20marketing%20management%20by%20keegan&f=false">https://books.google.co.in/books?id=WimeoY25SIoC&printsec=frontcover&dq=global+marketing+management+by+keegan&hl=en&sa=X&ved=0ahUKEwiW4LuP167hAhVNU98KHVWqDPkQ6AEIKDAA#v=onepage&q=global%20marketing%20management%20by%20keegan&f=false</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14166 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14167 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14168 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14169 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14170 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14171 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14172 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14173 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14174 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14175 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14176 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14177 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14178 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14179 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14180 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14181 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14182 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14183 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14184 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14185 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14186 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14187 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14188 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14189 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14190 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14191 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14192 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14193 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14194 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14195 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14196 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14197 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14198 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14199 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14200 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14201 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14202 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ACC 27/05/2011 450.00   658.84 KEE-G 14203 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ABS 27/05/2011 450.00   658.84 KEE-G 14204 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ABS 27/05/2011 450.00   658.84 KEE-G 14205 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ABS 27/05/2011 450.00   658.84 KEE-G 14206 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ABS 27/05/2011 450.00   658.84 KEE-G 14207 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ABS 27/05/2011 450.00   658.84 KEE-G 14208 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ABS 27/05/2011 450.00   658.84 KEE-G 14209 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ABS 27/05/2011 450.00   658.84 KEE-G 14210 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ABS 27/05/2011 450.00   658.84 KEE-G 14211 23/08/2014 27/05/2011 Books
    Dewey Decimal Classification     Amity Central Library Amity Central Library ABS 27/05/2011 450.00   658.84 KEE-G 14212 23/08/2014 27/05/2011 Books
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