STRATEGIC BRAND MANAGEMENT (Record no. 1802)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02443nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200130105743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2008 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Pub |
| Date of publication, distribution, etc | 2008 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714p. |
| 500 ## - GENERAL NOTE | |
| General note | PART I Opening Perspectives<br/><br/>Chapter 1 Brands and Brand Management<br/><br/>PART II Developing a Brand Strategy<br/>Chapter 2 Customer-based Brand Equity and Brand<br/> Positioning<br/>Chapter 3 Brand Resonance and the Brand Value<br/> Chain<br/><br/>PART III Designing and Implementing Brand<br/> Marketing Programs<br/>Chapter 4 Choosing Brand Elements to Build Brand<br/> Equity<br/>Chapter 5 Designing Marketing Programs to Build<br/> Brand Equity<br/>Chapter 6 Integrating Marketing Communications to<br/> Build Brand Equity<br/>Chapter 7 Leveraging Secondary Brand Associations<br/> to Build Brand Equity<br/><br/>PART IV Measuring and Interpreting Brand<br/> Performance<br/><br/>Chapter Developing a Brand Equity Measurement<br/> and Management System<br/>Chapter 9 Measuring Sources of Brand Equity:<br/> Capturing Customer Mind-Set<br/>Chapter 10 Measuring Outcomes of Brand Equity:<br/> Capturing Market Performance<br/><br/>PART V Growing and Sustaining Brand Equity<br/><br/>Chapter 11 Designing and Implementing Branding<br/> Architecture Strategies<br/>Chapter 12 Introducing and Naming New Products<br/> and Brand Extensions<br/>Chapter 13 Managing Brands Over Time<br/>Chapter 14 Managing Brands Over Geographic<br/> Boundaries and Market Segments<br/><br/>PART VI Closing Perspectives<br/>Chapter 15 Closing Observations<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | STRATEGIC BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=cofhZbwwFuYC&pg=PR21&dq=strategic+brand+management+by+keller&hl=en&sa=X&ved=0ahUKEwjf2K60oojgAhVReysKHSgEAAAQ6AEIKDAA#v=onepage&q=strategic%20brand%20management%20by%20keller&f=false">https://books.google.co.in/books?id=cofhZbwwFuYC&pg=PR21&dq=strategic+brand+management+by+keller&hl=en&sa=X&ved=0ahUKEwjf2K60oojgAhVReysKHSgEAAAQ6AEIKDAA#v=onepage&q=strategic%20brand%20management%20by%20keller&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 11 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ABS | 04/04/2011 | 425.00 | 658.827 KEL-S | 13651 | 23/08/2014 | https://epgp.inflibnet.ac.in/Home/Download | 04/04/2011 | Reference Book | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 04/04/2011 | 425.00 | 3 | 658.827 KEL-S | 13652 | 13/08/2021 | https://epgp.inflibnet.ac.in/Home/Download | 04/04/2011 | Books | 22/01/2020 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 04/04/2011 | 425.00 | 5 | 658.827 KEL-S | 13653 | 04/11/2019 | https://epgp.inflibnet.ac.in/Home/Download | 04/04/2011 | Books | 25/09/2019 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 04/04/2011 | 425.00 | 8 | 658.827 KEL-S | 13654 | 14/06/2022 | https://epgp.inflibnet.ac.in/Home/Download | 04/04/2011 | Books | 21/04/2022 | |||||
| Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 04/04/2011 | 425.00 | 6 | 658.827 KEL-S | 13655 | 13/03/2020 | https://epgp.inflibnet.ac.in/Home/Download | 04/04/2011 | Books | 26/02/2020 |