Marketing Management: A South Asian Perspective (Record no. 1590)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02375nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191114020004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAR-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | Table of Content<br/>Part 1 Understanding Marketing Management<br/>Chapter 1 Defining Marketing for the New Realities<br/>Chapter 2 Developing Marketing Strategies and Plans<br/>Chapter 3 Creating Long-Term Loyalty Relationships <br/><br/>Part 2 Capturing Marketing Insights<br/>Chapter 4 Collecting Information and Forecasting Demand<br/>Chapter 5 Conducting Marketing Research<br/><br/>Part 3 Connecting with Customers<br/>Chapter 6 Analyzing Consumer Markets<br/>Chapter 7 Analyzing Business Markets<br/>Chapter 8 Tapping into Global Markets <br/><br/>Part 4 Building Strong Brands<br/>Chapter 9 Identifying Market Segments and Targets<br/>Chapter 10 Crafting the Brand Positioning<br/>Chapter 11 Creating Brand Equity<br/>Chapter 12 Addressing Competition and Driving Growth <br/><br/>Part 5 Creating Value<br/>Chapter 13 Setting Product Strategy<br/>Chapter 14 Designing and Managing Services<br/>Chapter 15 Introducing New Market Offerings<br/>Chapter 16 Developing Pricing Strategies and Programs<br/><br/>Part 6 Communicating Value<br/>Chapter 17 Designing and Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations<br/>Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile<br/>Chapter 20 Managing Personal Communications: Direct and Database Marketing<br/>and Personal Selling<br/><br/>Part 7 Delivering Value<br/>Chapter 21 Designing and Managing Integrated Marketing Channels<br/>Chapter 22 Managing Retailing, Wholesaling, and Logistics<br/><br/>Part 8 Conducting Marketing Responsibly for Long-Term Success<br/>Chapter 23 Managing a Holistic Marketing Organization for the Long Run<br/><br/>Appendix: Sonic Marketing Plan and Exercises<br/>Endnotes<br/>Glossary |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Capturing Marketing Insights,Connecting with Customers,Building Strong Brands |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=_-2hDwAAQBAJ&printsec=frontcover&dq=marketing+management+by+kotler&hl=en&sa=X&ved=0ahUKEwjKs8yU_czkAhWDfisKHa46C3gQ6AEIKDAA#v=onepage&q=marketing%20management%20by%20kotler&f=false">https://books.google.co.in/books?id=_-2hDwAAQBAJ&printsec=frontcover&dq=marketing+management+by+kotler&hl=en&sa=X&ved=0ahUKEwjKs8yU_czkAhWDfisKHa46C3gQ6AEIKDAA#v=onepage&q=marketing%20management%20by%20kotler&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 22 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Date checked out | Total Renewals | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 599.00 | 658.8 MAR-M | 13222 | 01/08/2019 | https://epgp.inflibnet.ac.in | 04/01/2011 | Reference Book | |||||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 599.00 | 12 | 658.8 MAR-M | 13223 | 05/06/2024 | https://epgp.inflibnet.ac.in | 04/01/2011 | Books | 21/05/2024 | ||||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 599.00 | 21 | 658.8 MAR-M | 13224 | 03/01/2024 | https://epgp.inflibnet.ac.in | 04/01/2011 | Books | 29/12/2023 | ||||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 599.00 | 21 | 658.8 MAR-M | 13225 | 27/12/2023 | https://epgp.inflibnet.ac.in | 04/01/2011 | Books | 12/12/2023 | 1 | |||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 599.00 | 1 | 658.8 MAR-M | 13226 | 14/10/2015 | https://epgp.inflibnet.ac.in | 04/01/2011 | Books | 14/10/2015 | 28/10/2015 |