Global Marketing (Record no. 1491)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01878nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190927110551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s2007 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719510 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 KEE-G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan,Warren J. |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2007 |
| Place of publication, distribution, etc | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Introduction<br/>1. Introduction to Global Marketing<br/> <br/>Part II: The Global Marketing Environment<br/>2. The Global Economic Environment<br/>3. The Global Trade Environment<br/>4. Social and Cultural Environments<br/>5. The Political, Legal, and Regulatory Environments<br/> <br/>Part III: Approaching Global Markets<br/>6. Global Information Systems and Market Research<br/>7. Segmentation, Targeting, and Positioning<br/>8. Importing, Exporting, and Sourcing<br/>9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances<br/> <br/>Part IV: The Global Marketing Mix<br/>10. Brand and Product Decisions in Global Marketing<br/>11. Pricing Decisions<br/>12. Global Marketing Channels and Physical Distribution<br/>13. Global Marketing Communications Decisions I: Advertising and Public Relations<br/>14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication<br/>15. Global Marketing and the Digital Revolution<br/>Part V: Strategy and Leadership in the Twenty-First Century<br/>16. Strategic Elements of Competitive Advantage<br/>17. Leadership, Organization, and Corporate Social Responsibility<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global Marketing,Global Trade Environment,Global Information Systems and Market Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warren J KEEGAN |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://books.google.co.in/books?id=tnhmd488RxkC&printsec=frontcover&dq=global+marketing+by+keegan&hl=en&sa=X&ved=0ahUKEwie3oO27e3kAhVJQ48KHXpWCGgQ6AEIKDAA#v=onepage&q=global%20marketing%20by%20keegan&f=false">https://books.google.co.in/books?id=tnhmd488RxkC&printsec=frontcover&dq=global+marketing+by+keegan&hl=en&sa=X&ved=0ahUKEwie3oO27e3kAhVJQ48KHXpWCGgQ6AEIKDAA#v=onepage&q=global%20marketing%20by%20keegan&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type | Source of acquisition | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 525.00 | 658.84 KEE-G | 13009 | 23/08/2014 | https://epgp.inflibnet.ac.in/ | 04/01/2011 | Reference Book | ||||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 525.00 | 658.84 KEE-G | 13010 | 23/08/2014 | https://epgp.inflibnet.ac.in/ | 04/01/2011 | Books | |||||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 525.00 | 658.84 KEE-G | 13011 | 23/08/2014 | https://epgp.inflibnet.ac.in/ | 04/01/2011 | Books | |||||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 525.00 | 658.84 KEE-G | 13012 | 23/08/2014 | https://epgp.inflibnet.ac.in/ | 04/01/2011 | Books | |||||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | ACC | 04/01/2011 | 525.00 | 658.84 KEE-G | 13013 | 23/08/2014 | https://epgp.inflibnet.ac.in/ | 04/01/2011 | Books | |||||||
| Dewey Decimal Classification | Text Book | Amity Central Library | Amity Central Library | DONATED BOOKS | 17/05/2019 | 1 | 658.84 KEE-G | 1805Don | 26/10/2021 | https://epgp.inflibnet.ac.in/ | 17/05/2019 | Books | Donated book | 29/09/2021 |