Managing Brand Equity (Record no. 10322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00286nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140801s1991 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | |
| Item number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David A. Aaker |
| 245 ## - TITLE STATEMENT | |
| Title | Managing Brand Equity |
| Remainder of title | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Free Press |
| Date of publication, distribution, etc | 1991 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | David A. Aaker |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | Dewey Decimal Classification | Amity Central Library | Amity Central Library | ABS | 31/05/2011 | 0.00 | 7541ABS | 23/08/2014 | 31/05/2011 | Books |