Case Studies in Marketing

R Srinivasan

Case Studies in Marketing - New Delhi PHI 2006

1. Basics of Operations Research, 2. Linear Programming, 3. Graphical Method, 4. Simplex Method, 5. Artificial Variables Technique, 6. Duality in Linear Programming, 7. Revised Simplex Method, 8. Transportation Problem, 9. Transhipment and Assignment Problems, 10. Goal Programming, 11. Integer Programming Problems, 12. Markov Processes and Markov Chains, 13. Dynamic Programming, 14. Sequencing Problems, 15. Network Scheduling by PERT/CPM, 16. Inventory Control, 17. Replacement Models, 18. Queuing Theory, 19. Game Theory, 20. Simulation, 21. Decision Theory, 22. Non-Linear Programming Problem

9788120335431

658.80723 SRI-C
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