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International Marketing

Srinivasan, R

International Marketing - New Delhi PHI 2005

1. Basic Concepts of International Marketing
2. Trade Theories, Export Promotion and Marketing
3. Environment of International Business
4. Consumer Behaviour
5. Product Policy and Planning
6. Advertising and Promotion
7. Pricing
8. Distribution
9. International Market Selection, Research, Planning and Control
10. Other Topics of Interest
11. International Business Risks
12. International Marketing Strategies

ISBN: 9788120352384

Dewey Class. No.: 658.84 SRI-I

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