Consumer Behavior : Building Marketing Strategy

Hawkins, Del I

Consumer Behavior : Building Marketing Strategy - New Delhi Tata Mcgraw Hill 2004 - 790p.

1. Introduction
2. External Influences
3. Internal Influences
4. Consumer Decision Process
5. Organizations as Consumers

9780070582347


1. Introduction 2. External Influences 3. Internal Influences 4. Consumer Decision Process 5. Organizations as Consumers

658.8342 HAW-C
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