International Business

ASWATHAPPA,K

International Business - New Delhi Tata Mcgraw Hill 2009

PART 1

1. Nature of International Business

2. Multinational Corporations

3. Global Trade and its Theories

4. Foreign Direct Investment

PART 2

5. Political and Legal Environment

6. Cultural Environment

7. Managing Across Cultures

8. Negotiating Across Cultures

9. Technological Environment

10. Economic Environment

PART 3

11. International Strategic Management

12. International Organisational Structure

13. International Strategic Alliances

14. Integration Between Countries

15. Institutional Support to International Business

16. World Trade Organisation

PART 4

17. International Operations Management

18. International Marketing

19. International Financial Management

20. Financing Foreign Trade

21. International Accounting

22. International Human Resource Management

23. Social Responsibility and Ethics in International Business

24. Future of International Business

25. E-Business

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International Business

658.18 ASW-I
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