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Integrated Advertising Promotion & Marketing

Clow, Kenneth

Integrated Advertising Promotion & Marketing - New Delhi Pearson Pub. 2003 - 638p.

1. Introduction and Social Issues
2. The Integrated Communications Foundation
3. Advertising
4. Promotional Mix
5. Communication Tools

ISBN: 9788178089614

Subjects--Topical Terms:
Management

Dewey Class. No.: 659.1 CLO-I

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