Consumer Behaviour

Solomon, Michael R

Consumer Behaviour - 5th - New Delhi PHI Pub. 2002 - 549p.

1. Consumer in the Marketplace
2. Consumer as Individuals
3. Consumer as Decision Makers
4. Consumers and Subcultures
5. Consumer and Culture

9788120321250


1. Consumer in the Marketplace 2. Consumer as Individuals 3. Consumer as Decision Makers 4. Consumers and Subcultures 5. Consumer and Culture

658.8342 SOL-C
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