Tourism development

Bhatia, A K

Tourism development : principles and practice - 4th - Noida Sterling publishing pvt. ltd. 2019 - 374p.

Contents: Part I : Historical Dimensions * Emergence of Modern Mass Tourism * Psychological Dimensions of Travel * Economic Dimensions * International Dimensions * The Organisation of Tourism * International Tourism Organisations Part II: Tourist Accommodation * The Role of the Travel Agency * Tourism Planning and Development * Marketing for Tourism * Marketing communications * Tourism in India * Glossary of terms * International Tourism Organizations * Tourism Periodicals * Institution Imparting Training in Tourism * Index

9789386245625


Tourism

338.4791 BHA-T
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