International hospitality management
Clarke, Alan
International hospitality management : concept and cases - London Routledge 2007 - 382p.
1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management
9780750666756
Business & Economics / Industries / Hospitality, Travel & Tourism, Business & Economics / International / General
647.94068 CLA-I
International hospitality management : concept and cases - London Routledge 2007 - 382p.
1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management
9780750666756
Business & Economics / Industries / Hospitality, Travel & Tourism, Business & Economics / International / General
647.94068 CLA-I