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E-Commerce : An Indian Perspective

Joseph, P T

E-Commerce : An Indian Perspective - 5th - Delhi PHI 2018 - 538p.

Preface

1. History of E-commerce and Indian Business Context

2. Business Models for E-commerce

3. Enabling Technologies of the World Wide Web

4. e-Marketing

5. e-Security

6. e-Payment Systems

7. e-Customer Relationship Management

8. e-Supply Chain Management

9. e-Strategy and Knowledge Management

10. Information Systems for Mobile Commerce

11. Portals for E-business

12. Legal and Ethical Issues

13. E-commerce Laws and Taxation Issues

Glossary

Index

ISBN: 9788120336216

ISSN: 9788120351547

Subjects--Topical Terms:
E-Commerce, Marketing

Dewey Class. No.: 658.872 JOS-E

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