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Herschey, Mark

Managerial Economics - 10th - Sengapore Thomson Asia P.ltd 2004 - 771p.

Table of Contents
Part I: Overview of Managerial Economics
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply

Part II: Demand Analysis and Estimation
4. Demand Analysis
5. Demand Estimation
6. Forecasting

Part III: Production and Competitive Markets
7. Production Analysis and Compensation Policy
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets

Part IV: Imperfect Competition
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices

Part V: Long-Term Investment Decisions
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy



ISBN: 9789812439000

Subjects--Topical Terms:
Demand Analysis and Estimation,Production and Competitive Markets,Imperfect Competition

Dewey Class. No.: 332.502468 HIR-M