Smart Things to know about Brand & Branding
Mariotti, John
Smart Things to know about Brand & Branding - New Delhi Indian Book Distributers 1999 - 230p.
1.The Brand
2. Brand Origin and Image
3. A Brand Benefits
4. Building a Brand
5. brand Influence
6. Brand Extensions
7. Protecting a Brand
8. brand Management
9. Private brands
9798173101273
1.The Brand 2. Brand Origin and Image 3. A Brand Benefits 4. Building a Brand 5. brand Influence 6. Brand Extensions 7. Protecting a Brand 8. brand Management 9. Private brands
658.827 MAR-S
Smart Things to know about Brand & Branding - New Delhi Indian Book Distributers 1999 - 230p.
1.The Brand
2. Brand Origin and Image
3. A Brand Benefits
4. Building a Brand
5. brand Influence
6. Brand Extensions
7. Protecting a Brand
8. brand Management
9. Private brands
9798173101273
1.The Brand 2. Brand Origin and Image 3. A Brand Benefits 4. Building a Brand 5. brand Influence 6. Brand Extensions 7. Protecting a Brand 8. brand Management 9. Private brands
658.827 MAR-S