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Rathor, B S

Export Marketing - New Delhi Himalaya 2008

Part I : Introduction to Export Marketing and Environments
1. The Outlook for Export Marketing
2. International Trade Theory-Significance and Benefits of International Trade
3. Export Business Environments
4. Current Pattern of India`s Foreign and World Trade
5. Regional Economic Integration and Protectionism
6. Export Barriers Tariff and Non-Tariff
7. International Agreements and Agencies for Promoting Exports
Part II : Export Marketing Opportunity Analysis, Planning and Strategy
8. Export Marketing Research
9. Export Marketing Planning and Strategy Formulation
10. Foreign Exchange and Exchange Control
Part III : India`s Export Trade
11. Institutional Infrastructure for Exports
12. Export-Import Policy
13. Export Assistance
Part IV : Export Marketing Management
14. Product Planning and Decisions
15. Export Marketing Channels
16. Physical Distribution-Transportation Packaging and Marine Insurance for Exports
17. Promotion of Exports
18. Pricing for Exports
Part V : Special Issues
19. Management of Risk and Export Financing
20. Multinational Marketing
21. Marketing of Projects and Consultancy Abroad
22. Import Management
23. State Trading
24. Quality Control and Pre-Shipment Inspection
25. Developing Exports Through Correspondence
26. Documents for Exports
27. Processing of An Export Order-Export Procedures
Appendices
I. Select Bibliography
II. Review Questions

ISBN: 8183184685

Subjects--Topical Terms:
Export Marketing

Dewey Class. No.: 658.84 RAT-E