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Industrial Marketing

Reeder, Robert R

Industrial Marketing - 2nd - New Delhi Prentice Hall 2000 - 670p.

1. Dimensions of Industrial marketing
2. Organizational Buying and Buyer Behavior
3. Strategy Formulation in the Industrial market
4. Formulating product Planning
5. Formulating Channel Strategy
6. Formulating Marketing Communication Planning
7. Formulating Pricing Policies
8. International Industrial marketing

ISBN: 9788120312456

Subjects--Topical Terms:
1. Dimensions of Industrial marketing 2. Organizational Buying and Buyer Behavior 3. Strategy Formulation in the Industrial market 4. Formulating product Planning 5. Formulating Channel Strategy 6. Formulating Marketing Communication Planning 7. Formulating Pricing Policies 8. International Industrial marketing

Dewey Class. No.: 658.804 REE-I

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