TOURISM :THE BUSINESS OF TRAVEL

COOK, A Roy

TOURISM :THE BUSINESS OF TRAVEL - 3rd - New Delhi Pearson Pub. 2007 - 489p.

1. The Traveling Public and Tourism Promoters
2. marketing to the Traveling Public
3. Delivering Quality Tourism Services
4. Bringing Travelers and Tourism Service Suppliers Together
5. Transportation
6. Accommodations
7. Food and Beverage
8. Attractions and Entertainment
9. Destinations
10. Economic and Political Impacts of Tourism
11. Environmental and Social Cultural Impacts of Tourism
12. The Future of Tourism
Integrative Case

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