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MARKETING FOR HOSPITALITY AND TOURISM

Kotler, Philip

MARKETING FOR HOSPITALITY AND TOURISM - 4th - New Delhi Pearson Pub. 2008 - 956p.

1. Understanding the Hospitality and Tourism Marketing Process
2. Developing Hospitality and Tourism Marketing Opportunities and Strategies
3. Developing the Hospitality and Tourism Marketing Mix
4. Managing Hospitality and Tourism Marketing

ISBN: 9788131722244

Subjects--Topical Terms:
ASH

Dewey Class. No.: 647.940688 KOT-M

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