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BOVEE, Courtland L

BUSINESS COMMUNICATION TODAY - New Delhi Pearson 2009

Part 1 Understanding the Foundations of Business Communication
Chapter 1 Professional Communication in a Digital, Social, Mobile World
Chapter 2 Collaboration, Interpersonal Communication, and Business Etiquette
Chapter 3 Communication Challenges in a Diverse, Global Marketplace
PART 2 Applying the Three-Step Writing Process
Chapter 4 Planning Business Messages
Chapter 5 Writing Business Messages
Chapter 6 Completing Business Messages
PART 3 Digital, Social, and Visual Media
Chapter 7 Digital Media
Chapter 8 Social Media
Chapter 9 Visual Media
PART 4 Brief Messages
Chapter 10 Writing Routine and Positive Messages
Chapter 11 Writing Negative Messages
Chapter 12 Writing Persuasive Messages
PART 5 Reports and Proposals
Chapter 13 Finding, Evaluating, and Processing Information
Chapter 14 Planning Reports and Proposals
Chapter 15 Writing and Completing Reports and Proposals
PART 6 Developing and Delivering Business Presentations
Chapter 16 Developing Presentations in a Social Media Environment
Chapter 17 Enhancing Presentations with Slides and Other Visuals
PART 7 Writing Employment Messages and Interviewing for Jobs
Chapter 18 Building Careers and Writing Résumés
Chapter 19 Applying and Interviewing for Employment

ISBN: 9788131721209

Subjects--Topical Terms:
BUSINESS COMMUNICATION TODAY

Dewey Class. No.: 658.45 BOV-B