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Public Relation

SACHDEVA, IQBAL S

Public Relation - New Delhi Oxford 2009

PART 1: FUNDAMENTALS AND EMERGENCE
Public Relations Fundamentals
Emergence of Public Relations
Public Relations in India
PART II: PROCESS AND PRACTICE
PR Plan Phase I: Scan The Environment
PR Plan Phase II: Develop a Communication Plan
PR Plan Phase III: Implementation of Communication Plan
PR Plan Phase IV: Evaluation of Impact
PART III: SKILLS
Communication and Public Relations
Negotiations Skills and Public Relations
PART IV: APPLICATIONS
Marketing Public Relations and Integrated Marketing Communications
Customer Realtions
Dealer Relations
Vendor Relations
Employee Public Relations
Investor Relations
Media Relations
Corporate Social Responsibility and Community Relations
Corporate Image
Corporate Identity Management
Event Management
Public Relations and Crisis Management
Government Public Relations
Public Relations and Lobbying
Corporate Advertising
Anatomy of a House Journal
Ethics and Public Relations
PART V: SUPPORT SERVICE
Public Relations Agency"

ISBN: 9780195699180

Subjects--Topical Terms:
Public Relation

Dewey Class. No.: 659.2 SAC-P