It` s Only Business
Mitra, Meera
It` s Only Business India's corporate social responsiveness in a globalized world - 1st - New Delhi Oxford University Press 2009 - 192p.
Foreword by Narayana Murthy, Chairman, Infosys, Preface to the paperback edition; Preface; Acknowledgements; Introduction;
1.: Being Politically Correct about CSR
2.: Learning Legacy: India's Society-Business Interface
3.: Scoring Social Sensitivities: Ahead of Law
4.: Eye on it: Preparing for change and Managing change
5.: Developing Markets and Marketing Development
6.: Civil Society Upsurge: India's NGO and CSR
7.: Embedding CSR in India
8.: Governments Preparing for CSR Global and Indian Response
9.: The Future Ahead; Annexures.
9780198060260
Business & Economics / Development / Business Development, Corporations -- India, Globalization -- Social aspects -- India, Globalization; Social aspects; India., India, Social responsibility of business -- India, Social responsibility of business; India.
It` s Only Business India's corporate social responsiveness in a globalized world - 1st - New Delhi Oxford University Press 2009 - 192p.
Foreword by Narayana Murthy, Chairman, Infosys, Preface to the paperback edition; Preface; Acknowledgements; Introduction;
1.: Being Politically Correct about CSR
2.: Learning Legacy: India's Society-Business Interface
3.: Scoring Social Sensitivities: Ahead of Law
4.: Eye on it: Preparing for change and Managing change
5.: Developing Markets and Marketing Development
6.: Civil Society Upsurge: India's NGO and CSR
7.: Embedding CSR in India
8.: Governments Preparing for CSR Global and Indian Response
9.: The Future Ahead; Annexures.
9780198060260
Business & Economics / Development / Business Development, Corporations -- India, Globalization -- Social aspects -- India, Globalization; Social aspects; India., India, Social responsibility of business -- India, Social responsibility of business; India.